Get Your Leads

CASE STUDY 2

Client Niche: Gym Supplement Industry
Country: United States
Client Goal: Generate high-quality leads and drive online sales for premium gym supplements

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The challenge

  • The gym supplement industry in the U.S. is highly competitive, with numerous brands aggressively targeting fitness enthusiasts and athletes. Consumers often seek credibility, proven results, and value before committing to a purchase, making it challenging to stand out and build trust in a crowded market
  • The client, a premium supplement brand, had a strong reputation offline but lacked a strategic digital presence to effectively capture and convert online leads. Their existing digital efforts were inconsistent, and they struggled to reach a targeted audience with intent to purchase
  • A major challenge was generating high-quality leads from genuinely interested fitness enthusiasts rather than casual users. The fast-evolving industry, driven by seasonal trends and fitness influencers, required a dynamic and adaptive approach
  • We anticipated that generating leads wouldn’t be the biggest challenge, but rather, qualifying and converting them efficiently would be the key to success. Early campaigns generated high lead volumes, but low conversion rates indicated a need for refined targeting and messaging

Platforms: Google Ads, Meta Ads and LinkedIn Ads

STRENGTH IN NUMBERS

Business impact

The client’s lead generation and sales funnels are now optimized and streamlined for consistent and scalable growth. We’ve built a robust digital presence that continuously delivers qualified leads and sales

780

Total number of leads

$25

per lead cost

$20000

Total Ad Spend ( per month )

Solution

  • Built a high-converting Shopify website focused on benefits, success stories, certifications, detailed product descriptions, and persuasive CTAs. Enhanced user experience with fast load times, mobile optimization, and a clear path to purchase.
  • Launched Google Search Ads targeting high-intent keywords like “buy protein powder,” “best pre-workout supplements,” “muscle gain supplements,” and “fat burners for athletes.” Used Dynamic Search Ads to maximize reach.
  • Ran Meta Ads (Facebook & Instagram) with a full-funnel strategy:
    • Awareness Campaigns: Highlighted product benefits, transformations, and fitness tips.
    • Consideration Campaigns: Promoted discount codes, limited-time offers, and product bundles.
    • Conversion Campaigns: Used dynamic retargeting for cart abandoners and past visitors.
  • Utilized LinkedIn Ads to target fitness professionals, personal trainers, and gym owners to promote bulk purchases, affiliate programs, and wholesale opportunities
  • Implemented CRO techniques on the website, including A/B testing, optimized landing pages, urgency timers, and exit-intent popups for better conversion rates
  • Developed a content calendar with educational and engaging posts on social media channels to build brand awareness and authority. Included workout tips, supplement guides, customer testimonials, and expert insights
  • Introduced seasonal and event-based campaigns to capitalize on fitness resolutions, summer body goals, and New Year sales
  • Created video ads featuring workout routines, supplement guides, and athlete testimonials to engage users across platforms.
  • Built long-tail keyword strategies and remarketing campaigns to target users who showed interest but didn’t convert immediately
  • Designed bold, high-impact visuals emphasizing transformation stories, product benefits, and lifestyle imagery
  • Partnered with fitness influencers and athletes for authentic video testimonials and product endorsements
  • Curated a content mix featuring workout routines, supplement tips, and nutrition advice for a well-rounded approach

Opportunities for Growth:

  • Develop engaging short-form videos (30-60 secs) highlighting product benefits, quick recipes, and transformations
  • Establish brand ambassadors and personal branding for athletes and fitness experts tied to the brand
  • Encourage user-generated content through challenges, hashtags, and community-driven initiatives
  • Strengthen presence on TikTok, YouTube, and emerging platforms with fitness-focused content
  • Implement smart automation for cart recovery, loyalty rewards, and subscription plans.