Get Your Leads Case Study

CASE Study 1

Client Niche: Medical Industry
Country: United States
Client Goal: Generate high-quality leads for specialized medical treatments and services.

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The challenge

  • The client, a well-established medical practice in the U.S., had relied solely on traditional marketing for over 5 years and was struggling to reach a broader audience online. They needed a digital transformation to attract patients, generate leads, and streamline their consultation process
  • The medical industry in the U.S. poses unique challenges, including complex regulations, HIPAA compliance, and the necessity to build trust and credibility before converting leads
  • We anticipated that getting leads wouldn’t be the issue, but ensuring lead quality and timely follow-ups would be the real challenge. Medical inquiries often require thorough qualification to avoid wasted time on unqualified or irrelevant inquiries.
  • Initial campaigns generated a surge of 30+ leads per day, but the client faced difficulties managing inquiries and qualifying patients.

Platform: Meta & Google Ads

STRENGTH IN NUMBERS

Business impact

The client’s lead generation and management processes are now fully automated and optimized.

870

Total number of leads

$16

per lead cost

$14000

Total Ad Spend

Solution

  • Developed a customized Word Press website highlighting services, patient success stories, FAQs, treatment options, and contact details to establish authority and trust
  • Designed a targeted content calendar for social media management (Facebook, Instagram, and LinkedIn), sharing educational content, expert tips, testimonials, and engaging posts to drive traffic and build credibility.
  • Launched multi-level ad campaigns targeting specific treatments conditions, and patient demographics, with lookalike audiences and retargeting to maximize effectiveness

Audience

  • Highly Targeted audience based on treatment-specific needs and demographics
  • Age Group: 35-70
  • Gender: Both
  • Interests: Healthcare, Specialized Treatments, Chronic Pain Relief, Surgeries, Wellness Solutions
  • Detailed Lead Form designed for pre-qualification, gathering relevant patient information to assess eligibility.
  • Campaigns: 4 (Separate campaigns for awareness, consideration, and conversion stages, plus a remarketing campaign) –  subjective
  • Ad Sets: 2-3 each, varying by condition and treatment type

We put together a robust creative strategy that includes:

  • Educational content that addresses patient concerns, treatment options, and health tips with clear and impactful messaging
  • Patient video testimonials highlighting successful treatments and positive experiences
  • Consistently shared health awareness campaigns and expert advice from medical professionals

What can be improved:

  • Create explainer videos detailing medical procedures and patient journeys (1-2 mins).
  • Build personal branding for key doctors and specialists to establish trust and authority
  • Use organic, real-life content and patient stories on social media
  • Introduce additional social channels focused on community support and health discussions
  • Implement advanced automation for appointment scheduling, reminders, and patient follow-ups